Resumé

Experience:           

Right Turn Marketing
Jul 2015 - Present

Principal and Founder

• Manage multiple unbranded, patient-focused Facebook pages, including content development, monitoring and management, analytics, listening and reporting.

  • Launched new social media channels, and refreshed outdated or neglected social media channels including developing profiles, strategy and objectives; grew channels and engagement in rare disease community.

• Coordinate art therapy program, including scheduling, recruitment, art therapist management, art materials and execution support, for people living with a rare disease impacted by isolation and depression.

• Maintain and update website, including coordinating through regulatory and legal review processes. Develop communications materials and provide additional counsel, as needed.

  • Led the efforts to relaunch three websites in coordination with global organization, including adapting page content and adjusting design, coordinating through translation, regulatory and legal review processes, collaborating with multiple stakeholders, troubleshooting and problem solving.

  • Coordinated and served as main contact for a national patient program on behalf of an international pharmaceutical client in partnership with a US patient advocacy group.

• Stepped in to support change-management communications for a global pharmaceutical company during a transition period - collaborated with global leaders to formulate strategic communications plans, craft key messages, develop and deploy global communications materials and relaunch a critical intranet site.

  • Provided transitional guidance and support to onboard a new team member to be responsible for continuing efforts and executing strategic plan.

• Provided media outreach guidance and communications support for a local, not-for-profit, provider-sponsored health plan.

• Developed a strategic marketing and communications plan for a linguistic anthropology start-up offering workshops on language, bias, and corporate culture and professional development training.

Chicago Innovation Exchange, University of Chicago
Apr 2014 – Jul 2015

Associate Director of Marketing and Communications

• Created, launched and maintained the marketing and communications efforts for the brand new Chicago Innovation Exchange through its launch and initial growth period, including branding, external and internal signage, event promotion, multiple newsletters, fact sheets and promotional materials.

  • Oversaw the coordination of the Grand Opening/Launch event on October 16, 2014, including media materials and training, video creation, invitation communications, event coordination and logistics. Secured media coverage for various announcements and news coming out of the CIE in key print, online and broadcast outlets.

  • Launched and grew social media channels to thriving interactive networks through consistent posts, engaging content, key follows and tags, and advertising strategy.  

  • Led the creation and maintenance of the CIE website, including creating content, and managing web development and design team. 

• Coached CIE member entrepreneurs regarding marketing and launch strategies, social media strategy and implementation, and media and communications efforts.

Edelman
Oct 2005 – Mar 2014

Senior Account Supervisor
Feb 2012 – Mar 2014

• Led key account relationship with pharmaceutical client, including strategic planning and counsel, day-to-day account coordination and management of combined $700K+ budget. Crafted leadership positioning and external messaging and materials for key initiatives.

• Supported global consumer health client projects, including content and design development for new global website; maintain updated and refreshed content through content management system. Developed intranet site of global resources, guidance and strategy for local markets.

• Consistently facilitated collaboration with client partners, vendors, third-party organizations and internal teams to achieve superior results on behalf of clients.

Account Supervisor
Feb 2010 – Jan 2012

• Designed and delivered client leadership program in partnership with third party local affiliates; successful pilot program expanded to more than 30 affiliates nationally in subsequent years.

• Formulated and implemented pre-approval and Food and Drug Administration (FDA) approval communications and media plan, including live webcast for patients and caregivers.

• Coached and managed junior staff on multiple accounts; supervised assistant account executive and managed career development.

Senior Account Executive
Jan 2008 – Jan 2010

• Supported pre-approval and FDA approval communications, resulting in significant coverage for two niche products and support from advocacy and patient organizations.

• Supervised and mentored intern-level team members.  

Account Executive
Jan 2007 – Dec 2007

• Managed development and execution of client’s first e-newsletter distributed to influencer database contacts; drafted content and coordinated design, programming and dissemination of the e-mail; developed report analyzing results.

• Volunteered for agency pro-bono project - Off the Street Club holiday luncheon; chaired the food and beverage committee; event raised more than $450,000 for the organization.

Assistant Account Executive
Jan 2006 - Dec 2006

• Assisted in developing and pitching new business plan to potential client; proposal resulted in Edelman securing ongoing client relationship.

Intern
Oct 2005 - Dec 2006

• Secured client coverage in Better Homes & Gardens- Diabetic Living, Chicken Soup for the Soul Healthy Living- Diabetes, as well as various local television stations.

BLICK art materials
May 2004 – Sept 2005

Retail Marketing Coordinator                       

• Managed execution of brand strategy in the form of in-store signage, product placement, community events and local advertising; improved order efficiency and saved money by developing solid relationships with printing vendors and negotiating deals for direct mail pieces and signage.

• Developed and managed two million dollar budget for national promotions and grand opening events.

• Supervised production, bundling and delivery of promotional materials to 32 national retail locations as well as direct mail pieces, yellow page ads and listings and grand opening events. 

Education:        

Bradley University Peoria, IL
May 2004
Bachelor of Science in Marketing, Spanish minor